THE REBRAND
Redesigned Logo and Emblem, and established aesthetics in color, texture, and narrative. Applied logo to hang tags for clothing, gift cards, banners, front door vinyl printouts, and social media and web design.
Designed custom canvas tote bags to increase brand value and outsourced production from factories outside the country.
CONTENT CREATION
Curated feed aesthetic, posted new arrivals weekly, created custom editorial posts, filmed monthly in store.
Created two recurring series on instagram reels — one in house and another based on influencer collaboration.
Collaborative reels reached 8k-20k views. Increased regular engagement from ~300 views per post to 800-1000 views per post.
MARKETING and STRATEGY
Networked and collaborated with local companies and micro influencers. Produced multiple series on instagram reels. Planned Giveaways, promoted seasonal holidays and events.
